“Traditional” Approaches to Rhetorical Analysis
–Who is (are) the author (or authors) of this piece?
–Who is the audience for this piece?
–What is the purpose of this piece?
–What is the piece arguing or telling?
–How is it accomplishing this goal?
McKee’s Four Part Framework for Analysis
–How would you describe “vocal delivery” in this piece? And what does such vocal delivery accomplish? Consider from page 340:
- tension—how tight or strained
- roughness—how raspy and throaty (with rougher tones being more associated with men)
- breathiness—how airy or intimate (the more airy, usually in Western cultures, the less authority the voice is deemed to have)
- loudness—how booming or soft
- pitch—how high or low (related to gender)
- vibrato—how trembling it sounds (with more vibrato equated with being emotional)
–How is music being used? Consider:
- the sound quality
- the dynamics or the intensity of the sound
- the speed/tempo of the music
- the key of the music (minor suggests gloominess)
- the pitch
- the structure
- the familiarity
- the lyrics
–How are sound effects being used?
–How is silence being used?
—How do these elements work together to create effects?