Rhetorical Analysis #2: Audio Text
To help you better understand how different audio elements work together to create an argument, you will write a 1000-1200 word rhetorical analysis essay on any audio text (make sure that it is an audio-only text; don’t choose to analyze the sound on a video, for example). Because this analysis is not very long, you may be better off choosing a fairly short (3-5 mins) audio text. Please be sure to include a link to the text you’re analyzing somewhere in your analysis.
Use the tools for rhetorical analysis we’ve discussed in class to do your analysis. Very broadly, consider WHAT the piece is trying to get its audience to do or think and HOW it’s doing it. More specifically you may want to ask yourself the following (this is not meant to be an organizational framework for your analysis but prompts to help you think about ways to approach your analysis; you can focus on one or more of these):
Describe the elements of the piece: What are the audio elements present in the piece? Use McKee’s framework to help you describe the vocal delivery, music, sound effects, and/or silences in the piece. To what effect are these elements used? What is the argument of the piece? (i.e. What Aristotelian appeals do you see operating?)
Describe the context for this piece: How do each of the elements above appeal to a primary (target) audience? Who is that audience? What is the exigence for this text? What constraints does the creator/author of the piece face? How was this text delivered to its audience?
Describe the relationships between elements: for example: how do the musical selections work alongside vocal delivery? How do these relationships make arguments? Why did the creator/author choose to use the elements he/she did? How would you make it more effective? What works especially well (is persuasive) in your view and why?
An effective rhetorical analysis will describe the elements, context, and relationships between elements, as described above, in a way that demonstrates you understand the concepts; generate insights about the rhetoric of the piece; and meets length requirements.
DUE: (post to your Google drive folder)