Rhetorical Analysis 3

Rhetorical Analysis #3: Multimodal Remix Analysis

For our last rhetorical analysis of the semester, you will create a visual analysis of a political/cultural video remix of your choosing. What I want you to do is create a dynamic page that visually “calls out” significant moments of the remix you analyze by incorporating screenshots and short descriptions and analyses of those moments.

A brief and hastily put together example: Gender Critique in Mad Men

In short, this assignment asks you to do the following:

  1. Provide a short thesis statement that details what the remix is trying to accomplish overall. Does it accomplish this? Why or why not?
  2. Create a central timeline (i.e., a bolded line). 🙂
  3. Take screenshots of the key moments of the remix and chronologically arrange them along the timeline. Note: this can also be screenshots to signify audio sources or other texts used within the remix. Try to include six to eight screenshots.
  4. Write descriptions and short (think punchy!) analyses for each screenshot.
  5. Provide an overall “take away” or critique of the remix. 

This visual timeline analysis should be one page (you may want to switch your page orientation to landscape so you can fit more in). Although the visual design won’t be the focus of my assessment, please keep in mind the design principles we went over in Project 1.

As you review and analyze your remix video, consider the following questions and try to incorporate some of the vocabulary we’ve been discussing:

Sources and Influences

  • What source texts are being used? (audio, images, video, text?)
  • What were the original texts being used for? How are they being repurposed?

Composing/Editing Techniques

  • Does the remixer use juxtaposition to create effects? If so, how?
  • Does the remixer use layering to create effects? If so, how?
  • Does the remixer use montage to create effects? If so, how?
  • Does the remixer use repetition to create effects? If so, how?
  • Etc.

Rhetorical Tactics

  • What is the overall message/purpose of the remix? Does this message successfully come across?
  • Who is the audience for the remix? Why? And is this audience “ready” to view this message?
  • How would you characterize the remix (a parody, a mashup/cut up, a supercut, etc)?
  • Does this remix intervene in public issues or political debates? How?

An effective rhetorical analysis will describe the elements, context, and relationships between elements, as described above, in a way that demonstrates you understand the concepts; and generate insights about the rhetoric of the piece.

Some Links to Remix Videos (this is by no means an exhaustive list and you should seek out your own videos for analysis)

DUE: April 23  (post to your Google drive folder, if you use Prezi, you can just include the url. Make sure the Prezi is not set to private.)

50 points


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